Haig Club have launched a new flavoured spirit called Haig Club Mediterranean Orange, with an RRP of £25. Launching ahead of Summer 2021, the drink is aimed at those aperitivo moments of a summer evening. Bottled at 35% ABV, and with it’s signature scotch whisky notes of Haig Club Clubman, it is an accessible option for new whisky drinkers as well as seasoned whisky lovers looking for something lighter in the warm weather.
Haig Club was founded five years ago in partnership with David Beckham. The single grain scotch whisky is based on a 400 year legacy of master distillers tradition, and is made at one of the most sustainable distilleries in the world, Cameronbridge (which recycles all the by-products from the distillation process to produce nearly enough power to run the entire distillery).
Haig Club Mediterranean Orange has been expertly crafted, delivering a distinctive blend of fresh and juicy marmalade orange flavours, infused with orange blossom extract and the signature scotch whisky notes of Haig Club Clubman. Presented in the Haig Club signature blue bottle, Haig Club Mediterranean Orange is best enjoyed with 50ml mixed with 150ml Fever Tree lemonade over ice and a slice of orange for a fresh citrus serve.
Violeta Andreeva, Whisky Marketing Director at Diageo, said: “The launch of Haig Club Mediterranean Orange is an exciting step forwards for dark spirits. We see this as a huge opportunity to recruit a new generation of drinkers as more and more consumers are choosing flavours and sweeter drinks. The innovation comes in Haig Club’s signature stylish blue bottle and tastes absolutely delicious mixed with lemonade for those Aperitivo moments but it also tastes wonderful neat.”
David Beckham, Haig Club Brand Partner said: “Myself and the Haig Club team are continually looking at ways to engage and adopt new consumers to the brand. Developing Haig Club Mediterranean Orange has been in the works for some time now and I’ve enjoyed helping select the final liquid. The orange perfectly complements the signature Scotch notes of Haig Club and it’s a great long drink for Summer.”